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Display Advertising Tips for the eCommerce Industry
In the age of the ‘attention economy’, we need to do more not just to capture, but to hold our target audience’s gaze. This is where the age-old battle between copywriters and designers comes into...
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12 Powerful Email Marketing Tips For Budding Fashion Brands
Fashion is an extremely exciting industry that’s constantly evolving. Are you planning to start a fashion brand? In the current business world, ingenious designs and high-quality materials are not...
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This Month’s Reads: August 2021
This Month We’re focusing in on online shops. SEO for eCommerce, Display advertising for eCommerce, Email marketing for eCommerce, and Branding for… well everything (including eCommerce!). [Get...
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Online Advertising Answers: August 2021
Welcome to the August edition of Online Advertising Answers where you’ll find more questions and answers than you can shake a stick at. Presuming you can only shake a stick at 2 questions and answers...
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101 Digital Marketing Terms You Need To Know In 2021
2021 has been quite the year for digital marketing jargon. While the world outside has been… well you know… the online world has been busier than ever making up new words. There have been new social...
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The Pros and Cons of Basing Your Marketing Strategy on Google
When it comes to search engines, Google gets all the attention. Having dominated the early days of internet exploration, this tech giant has become a focal point for both Paid Search and SEO for many...
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The Ultimate Guide To Content Marketing
As I’m sure you already know, the success of business and branding is not possible without a solid digital marketing plan. But what you might not know is content is the key to navigating the marketing...
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13 Practical Ways to Improve Your Open Rate
Just imagine spending hours crafting a perfect email, only to realise that hardly any of your subscribers have opened it. All that time and effort was in vain. This is a problem that many face. Does it...
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This Month’s Reads: September 2021
This Month Catch up with all the new digital marketing terms from the past year, and learn a thing or two (or 13!) about email marketing. All this and comprehensive guides to domain names and...
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Online Advertising Answers: September 2021
Welcome to the September edition of Online Advertising Answers. Get in touch to get answers to your digital marketing questions – with my favourite questions getting featured each month in this...
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The Significance of Google’s Page Experience Update is in Overall Usability
What is Google’s Page Experience Update and why should it matter to you? What is Google’s Page Experience Update all about? The Page Experience Update, at its core, serves to determine all the...
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The Ultimate Guide to Off-Page SEO
From an SEO perspective, the main task after creating a site is to ensure it reaches your target audience through search engines. To make your site visible, you should improve your ranking to get to...
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8 Point Checklist for Digital Marketers in Autumn
When summer comes, most people spend time on anything other than shopping. Digital marketers have to halt their marketing campaign and wait for the opportunity to start attracting new clients in...
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Online Advertising Answers: October 2021
In the October edition of Online Advertising Answers I look at two sides of the same coin – what can you get from Google Ads for $5 and how much will 100k page views earn you from AdSense. Also, I give...
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This Month’s Reads: October 2021
This Month Big updates to Twitter and Google, how many ads should you have on your site, and everything you need to know about off-page SEO. We also give our annual reminder to start preparing your...
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SEO Tips for HVAC Contractors
Visibility and access to customers are crucial to niche businesses, like heating, ventilation, and air conditioning services. Your HVAC business doesn’t have a broad market as grocery stores or medical...
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Strategies for Developing a Loyal Customer Base
Digital marketers often focus much of their time and resources on the buyer’s journey’s awareness, consideration, and decision stages. Of course, this would be wonderful if the buyer’s journey...
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5 Email Marketing Strategies for Financial Services and Banks
The email marketing world is constantly changing. There are new ways to reach your customers, market your services, and build brand loyalty. As technology increases, so do the opportunities for banks...
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Online Advertising Answers: November 2021
This November in Online Advertising Answers I talk about the difference between online advertising in the US and EU, how often *you* probably click on ads (it’s more than you think), and how to keep...
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This Month’s Reads: November 2021
This Month We fill your head with big ideas and strategies. How to adjust your content play, find new & better campaigns, develop a loyal customer base, make the most out of your display ads,...
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